Is staying in the new going out? This is the name of a Facebook page that praises the beauty of staying on the sofa rather than braving rowdy bars. Many seem to agree with this philosophy, with the community reaching has 73 thousand fans without the page administrators having to spend much at all in sponsorships and publishing plans.
process started some time ago but is yet to peak: staying home, enjoying the warmth of a blanket and a hot coffee – especially during the harsh seasons – is winning over more and more people, and not just grown-ups starting a family. This new popular trend was definitely triggered by the economic crisis. Less money in the pocket, precarious
temporary jobs, and more careful spending made it necessary to review our priorities. And so we are rediscovering a forgotten pleasure that was probably never truly lost. But this is not the only reason. Living your own house and the spaces you have designed down to the smallest detail – in times of frenzy and stress – can be the greatest luxury of all. In Denmark, they even have a word for it: hygge. Impossible to translate if not with long paraphrases (“the pleasure of staying at home”, “the warmth of small things and affections”), the pragmatic Danes have summarized it in a single word so popular it was nominated 2016 word of the year by Urban Dictionary. Under the snug blanket of hygge you will find the pleasure of loose, comfortable clothes, cooking for friends, the homely atmosphere of a lit fireplace (or candle), the pot of seitan stew bubbling in the kitchen, a vinyl record playing your favourite music while you distractedly read a book or magazine article on your iPad. And so there is a growing interest in neat and cosy interiors, at all costs. This is where the importance of a comfortable and elegant sofa comes in, the softness of a cashmere blanket, the beauty of vintage furniture restored by expert hands to create a cool and unique style, making it fine to wear slippers at home, even for those watching on Instagram stories. Food, clothes and home design are creating an authentic culture of home relaxation.