Green areas accessible only on foot or by bicycle. A fast and efficient transport system with a drastic reduction in traffic and an increase in car and bike sharing. And the use of a private car in combination with above and below ground modes of transport. In just two words, sustainable mobility. What might seem just a dream for many is being turned into reality in many cities with a project designed and promoted by the WBCSD, the World Business Council for Sustainable Development, an association which has gathered together more than 200 multinational companies from more than 30 countries, and which was presented to the Italian public for the first time by Pirelli at the CSR and Social Innovation Exhibition.
Pirelli is the only Italian company, together with other companies from the automotive and parts sector, to participate in the "Sustainable Mobility Project 2.0"- led by the WBCSD and involving other test cities such as Hamburg, Bangkok, Chengdu, Indore and Lisbon -in Campinas, the location for one if its Brazilian factories, Pirelli has developed a project of sustainable mobility with the intention of identifying the new methods of evaluation for the performance of urban mobility which have recently received the support of the European Commission, and transport solutions which help deal with the predicted changes in demographics, which between now and 2050 will see an increase in the world population to as much as 9.1 billion people (from the current 7 billion) and a higher concentration of the population in urban areas.
The central idea is to assist local institutions and reassess their plans for urban mobility with the aim of incentivising the use of public transport, a more efficient use of private cars and the use of bicycles, with the aim of improving quality of life and combatting pollution.